Whether you're just starting or growing your business, it's impossible not to address the elephant in the room: FUD (also known as fear, uncertainty, and doubt).
What uniquely sets successful entrepreneurs apart is courage and resilience in spite of fear.
Every entrepreneur experiences FUD - yet managing it is rarely discussed. From fear of failure to fear of running out of money to imposter syndrome - it's all real. The difference between entrepreneurs that succeed and those that watch from the sidelines is simple: a Values-Driven Growth Mindset.
Even classic marketing and sales propaganda use FUD to attract, engage, and retain customers. Why? Because it triggers action through emotional connection.
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
-Seth Godin